Open to product roles

Product manager for national-scale systems. I decide what to build, then get it shipped.

Dinesh Bhasin

Product Manager, National Logistics Platforms, NLDSL

Gurugram / Delhi NCR, India28.46° N 77.03° E IST

Telemetry

India Standard Time IST

National platform

1,300+

organisations

on India's national trade platform

70+

APIs documented

in the Bharat Logistics Stack

Enterprise SaaS

₹3 Cr

annual contract

closed and scaled with Mahindra Group

25,000+

users, 15 countries

Bajaj Auto rollout across 5 business units

100%

on-time delivery

3 consecutive quarters, FY22–23

30%

faster feature delivery

through sprint and backlog optimisation

3x

client sales conversion

after repositioning around Sales Readiness

9+years across product, delivery and UX

About

I started in UI/UX design in 2017, moved into product leadership for enterprise B2B SaaS, and now own core modules of India's national logistics interoperability stack, trading org-chart altitude for national-scale scope and policy impact.

My work is turning ambiguous stakeholder and regulatory intent into clear requirements, prioritised backlogs and shipped, API-documented product.

Because I came up through design, I run the architecture, UI-concept and usability workshops myself.

Two seats, one product

Deciding what to build

Product Manager

  • Product strategy and roadmapping
  • PRD writing
  • GTM strategy
  • Competitive research and positioning
  • Regulatory-to-product translation
  • Ministry and C-suite stakeholder management
  • API strategy and interoperability standards

Getting it shipped

Product Owner

  • Release backlog ownership
  • User and technical stories
  • Sprint content planning and release readiness
  • Agile / Scrum
  • Cross-functional squad orchestration
  • Quality and delivery KPIs
  • Vendor and consultant management against milestones
  • Risk and government security / data-handling compliance
  • Make-or-buy and infra cost estimation
  • Handover to maintenance

Evidence

The route

Four terminals, 2017 to today. From designing product interfaces to owning a national platform.

  1. 2017–2018

    New Delhi28.61° N 77.21° E

    UI/UX Designer

    Crunch Labs Pvt. Ltd., Mobile product design

    Designed end-to-end Android and iOS product UIs and built the company's visual identity from the ground up.

    • End-to-end Android and iOS product UIs
    • Company visual identity, built from scratch
  2. 2018–2020

    New Delhi28.61° N 77.21° E

    Senior UI/UX Designer

    IAM Group of Companies, Enterprise web and product design

    Directed usability studies and design strategy across the digital product portfolio.

    • Usability studies across the product portfolio
    • Design strategy for enterprise web products
  3. 2020–Feb 2026

    Gurugram28.46° N 77.03° E

    Senior Manager, Product & Partnerships

    Master-O, AI-enabled B2B SaaS, sales-readiness platform

    Owned product strategy, backlog and release execution, plus key enterprise accounts.

    • ₹3 Cr annual Mahindra Group contract, closed and scaled
    • Bajaj Auto scaled to 25,000+ users, 5 business units, 15 countries
    • 100% on-time delivery for 3 quarters; 30% faster delivery
    • Repositioned around Sales Readiness (3x client conversion); launched Roleplays by Master-O

    Employee of the Year 2021Ultimate Team Player 2022

  4. Mar 2026–now

    New Delhi28.61° N 77.21° E

    Product Manager, National Logistics Platforms

    NLDSL, NICDC Logistics Data Services Ltd, under DPIIT, Ministry of Commerce & Industry

    Own requirements, scope, roadmap and release coordination for India's API-first trade-facilitation data exchange: ULIP, Logistics Data Bank, Track Your Trade and the Terminal Management System. Used by government agencies, importers, exporters and transporters.

    • Master Application PRD: 1,300+ organisations, 70+ APIs
    • Bharat Logistics Stack API documentation
    • ULIP migration planning to National Government Cloud
    • Leading the 3rd national developer hackathon

Case files

Government work is described at the level it is public. The visuals are abstract stand-ins, not real documents.

DB-MO-05Waybill 05/08

Closed and scaled a ₹3 Cr annual contract with Mahindra Group; scaled Bajaj Auto to 25,000+ users across 5 business units and 15 countries.

Seat
PM + PO
My role
Owned stakeholder communication from requirements through delivery.
DB-HACK-06Waybill 06/08

3rd national developer hackathon

NLDSL, Oct 2026–Jan 2027, underway

Leading the 3rd national developer hackathon (₹50L budget) to drive third-party adoption of the platform's API layer.

Seat
PM + PO
My role
Leading the hackathon.

Toolkit

Product

  • Product strategy
  • Roadmapping
  • PRD writing
  • GTM strategy
  • Competitive analysis
  • Product lifecycle

Delivery

  • Agile / Scrum
  • Sprint planning
  • Backlog prioritisation
  • Release management
  • Test case authoring
  • Cross-functional leadership

Governance

  • Regulatory-to-product translation
  • Ministry stakeholder management
  • Vendor and consultant management
  • Security and data-handling compliance
  • Infra cost estimation

Architecture & UX

  • API strategy and documentation
  • Interoperability standards
  • User research
  • Wireframing and prototyping
  • Usability studies
  • Heuristic evaluation

AI & Data

  • Agentic AI
  • LLM integration (OpenAI, Gemini)
  • Federated learning strategy
  • KPI tracking
  • Product analytics

Connected tools

  • JIRA
  • Confluence
  • Figma
  • Mixpanel
  • Postman
  • OpenAI APIs
  • Google Analytics

Hall of fame

  • Publication

    Security in Home Automation Systems

    2018

    Publication

    A Brief Study of Security Aspects of Different Types of Home Automation Systems. D. Bhasin (corresponding author), S. Gupta. Proc. 2nd Int'l Conference on Computational Intelligence & Informatics, Springer, Advances in Intelligent Systems and Computing, vol. 712, pp. 647–655, July 2018.

    DOI 10.1007/978-981-10-8228-3_60
  • Award

    Employee of the Year

    2021

    Award

    Master-O, 2021.

  • Award

    Ultimate Team Player

    2022

    Award

    Master-O, 2022.

  • Award

    Closed Mahindra Group enterprise account

    2023

    Award

    ₹3 Cr annual contract, closed and scaled at Master-O.

  • Education

    B.Tech, Computer Science

    2014–2018

    Education

    Amity University, Noida.

  • Education

    Product Management & Agentic AI

    2025

    Education

    Certification, Vishlesan i-Hub, IIT Patna.

Let's talk product.